Jeff Strunk

The True Measure of Success

I believe everything in business must start and end with the customer. Every action, every decision and every hour spent must align with success in the customer’s eyes. Get it right with the customer and everything else will follow.

Experienced Leader

Product Management

Leading the motorcycle product portfolio for Harley-Davidson Motor Company allowed me to utilize my diverse skill set in planning, product development and sales with a wide range of stakeholders from Engineering to Sales/Marketing to the front line Dealership staff who put the keys in the customers hands.

Creative Marketing

I had the pleasure of empowering a small but mighty team of talented marketers charged with the task of bringing 400+ new products to market annually through print, web, video and POP displays. Together, we customized over 100 motorcycles each year to showcase the lineup and delivered larger than life trade shows and consumer experiences. These were proud moments celebrated by the team as milestones on the timeline of a legendary brand.

Portfolio Strategy

Called upon to craft the first ever unifying product strategy for the Harley-Davidson customization business, I led my team to create distinct customer led visions for the future, unifying the efforts of five different product teams and collaborating across the business to ensure a successful go to market plan.

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“Jeff is always encouraging people he works with to seek the best ways to improve the process and the work. He is an amazing advocate for change whether he is creating change himself or helping others understand the changes and positioning them to be successful in and amongst the change.”

“What I appreciate about Jeff is that he is never afraid to take on issues and/or provide feedback head-on. There were many times during the LCP process that Jeff would provide very direct feedback about my thoughts/direction to the team that positively impacted my POV and resulted in much better outcomes.”

“It is apparent that he considers the strength of each team member when assigning work. He can easily explain his thought process and why he feels you are the best for the work. That instills confidence that he knows your capabilities and matches skill sets with work or works to develop skill sets through work.”

Quite frankly, I love a project…

There is something about saying

“I built this!”

My mind is always running, looking for what I can improve next. Not just professionally, but at home too. From restoring rusty old vehicles to building a better scenario planning tool to guide executive leadership decisions, I simply love creating, fixing and leaving things better than how I found them.

Let’s Chat

I’d love to help your company take a keen understanding of the customer and drive your Strategy, Product Plan, Marketing Plan or Sales Plan to new heights.